There is considerable interest in opening premises in Bibliotekstan at the moment. Hufvudstaden is therefore delighted that two Swedish-founded global brands have chosen to invest further in the area, a move that aligns fully with Hufvudstaden’s strategy to strengthen and develop Bibliotekstan to Scandinavia’s top shopping district.
“We’re incredibly happy that Toteme and Byredo have chosen to expand in Bibliotekstan. Both brands contribute to further strengthening Bibliotekstan as Scandinavia’s top destination for premium and luxury shopping,” says Emanuel Westin, Head of Business Development Retail Hufvudstaden.
Toteme’s stylish and tone-setting design has become a worldwide success. Swedish duo Elin Kling and Karl Lindman founded the fashion house in 2014 to make well-curated collections with an emphasis on the relevance of specific garments in customers’ wardrobes. Modern classics, Swedish style and distinctive silhouettes are Toteme hallmarks, in which style comes before passing trends. The store is now being adapted to meet the brand’s new needs.
Byredo is a Swedish premium fragrance, beauty and leather accessories brand, founded in 2006 by Ben Gorham. Its first products consisted of fragrances that, in contrast to Scandinavian aesthetics, stem from Gorham’s heritage with influences from India. Since then, the brand has expanded its range to include make-up, bags, leather accessories and jewellery. With Byredo opening a new, larger premises, its current store at Mäster Samuelsgatan 6 will close.
Stockholm, March 8th 2024
HUFVUDSTADEN AB (publ.)
If you have any questions about this release, please contact:
Emanuel Westin, Head of Business Development Retail, or Josefin Alteby, Project Manager Marketing & PR Hufvudstaden, on +46 (0)8 762 90 00.
